YIYUN ZHA

YIYUN ZHA

Participant in 2014
Work history 2014.01.01 – 2014.02.28: Researcher in Faculty of Art and Design, University of Lapland, with duties of a Researcher in Integrating media production with the new
modes of communication research project.

2012.05 – 2012.11: Intern in UNOPS (United Nations Office of Project Services). Graphic Design: banner design for UNOPS intranet; reports layout, such
as UNOPS 2011 Annual Brochure; image management; poster design; liaising with regional and country offices to design; report and perform other duties.

2011.08 – 2012.04: Trainee in Neiti Rousku. Taking part in customer meetings, planning and screen-printing, etc.

2011.09 – 2011.10: Freelance for SantaSport. Brochure Design.

2010.11 – 2011.02: Internship in Rovaniemi Design Week as a graphic designer.

2008.06 – 2008.09: Internship in Fudan University. Brochure Design; 3D Design; Taking part in meetings.

2007.12 – 2008.03: Internship in Consultant Agency in Shanghai. Graphic Design; Customer Meetings; Assistant Consultant.

2005.12 – 2006.02: Internship in Advertising Agency in Shanghai. Graphic Design; English Interpretation.
Study history 2012.02 – present: University of Lapland. Doctor of Arts (Graphic Design).

2009.09 – 2011.12: University of Lapland. Master’s Degree in Graphic Design.

27 Aug. – 26 Dec. 2007: Exchange to Hong Kong Institute of Education.

June 24 – 30. 2007: Attend performing art of Chinese artist AI WEIWEI that was celebrated at Kassel, Germany.

2005.09 – 2009.06: Fudan University. Bachelor’s Degree in Art Design; 2nd major: Journalism.

Phd Projects

2014

Structure of Information: Communication Design in New Modes of Media

The emergence and wide spread of virtual space has challenged traditional journalism. It is not simply that the circulation of newspapers has been affected, but also how commercial information flows through the media and how new media brings a new way of working as a connection with a mass of people to time and space as audiences. Digital media has changed customers’ reading habits and consumption behaviors, but the biggest impact in new media is the demanding requirements for creative workers, in a technological aspect. However, in order to make everyday online newspapers possible, editorial processes are bound to follow some highly structured rules, so that the workflow can be continuous and extremely regulated. In so doing, the practice of creative workers is reduced and even gradually eliminated.
This research focuses on the question – ‘How communication design innovates the structure of information in new modes of media’. There has a gradual establishment of a strong concern of sustainable development for online publishers in the new media revolution. The challenge, perhaps, is no longer to prove whether readers are passive objects in their engagement with media, but to argue to what extent new modes of communication affect peoples’ lives, and what the next step will be. In the interactive world, more attention might be focused on the cultural differences of narratives in technological and social moments, by asking and answering what the interrelations of pictures, texts, readers, genres, and interpretation are.
The main objective of my research is, therefore, to promote certain indication of changes in our cross-cultural communication in the context of clarifying whether it is a turning point of our future development in digital media research of audience theory from a practical observation. The ultimate goals are to create awareness and to promote the implication of visuals and cultural differences in online media and to facilitate the experience of reading online media.

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