Marlen Komorowski

Marlen Komorowski

Participant in 2016
Work history ----- WORK EXPERIENCE
Aug 2013 - Present: Brussels, Belgium
Researcher at iMinds-SMIT - Vrije Universiteit Brussel - Business Research Unit (BRU)

Sep 2011 - July 2012: Jakarta, Indonesia
Programme Officer for Media Relations at German-Indonesian Chamber of Commerce (EKONID) - Design and Communication Department

Oct 2007 - July 2010: Münster, Germany
Student Council Member at Student council of economics and politics at University of Münster

----- INTERNSHIPS
Sept 2010 - Nov 2010: Berlin, Germany
Traineeship – dpa (Deutsche Presseagentur) - Department dpa Audio & Video

March 2009 - Sept 2009: Berlin, Germany
Internship – MTV Networks Germany - Department Brand Communications
Study history Sep 2014 - Present: Brussels, Belgium
Vrije Universiteit Brussel (VUB) - SMIT: Doctoral Candidate in Media and Communication Studies

Sep 2012 - Aug 2013: Brussels, Belgium
VUB - SMIT: Master of Science in Communication Studies

Oct 2007 - Feb 2012: Münster, Germany
Westfälische Wilhelms-Universität Münster - Faculty of Economics: Bachelor of Science in Economics and Law

Apr 2011 - July 2011: Denpasar, Indonesia
Udayana University Denpasar - Faculty of Economics: Bachelor of Honors in International Business Studies
Publications ----- Articles in Scientific Journals:

Komorowski, M., Coppens, P., Van den Broeck, W. & Braet, O. (2016) "Lowering the barriers for online cross-media usage: Scenarios for a Belgian single sign-on solution", Telematics and Informatics, Issue 4, Volume 33, pages 916-924,· DOI: 10.1016/j.tele.2016.02.005, Elsevier.

----- Conference / Seminar Papers:

Komorowski, M., Plazy, S., Wiard, V. (2015) “A New Approach to Media Cluster Research: Bringing the Human Factor back into Scope”, Séminaire International - Cultural and Creative Quarters and Clusters at University of Angers “Developing a Global Perspective”, Angers (France), 8-9 June 2015.

Komorowski, M., Coppens, P., Van den Broeck, W. & Braet, O. (2015) “Towards a Belgian Single Sign-On Media Solution: Four Scenarios from the Market and Consumer Perspective”, annual conference European Media Management Association – emma “Development and Sustainability in Media Business”, Hamburg (Germany), 26-29 May 2015.

Phd Projects

2016

Preliminary Title: Why does media cluster? Evaluating media clusters in Brussels and beyond

200-250 Abstract for Suso book 2017:
Within recent years, the media industry has been broadly acknowledged as a key driver of economic growth and a push of governments to foster the development of media industries at local levels takes place. One of the main approaches used is the concept of media clusters. Successful examples are Hollywood, New York, London, Berlin, Bollywood and Tokyo (Picard, 2009). Media clusters can be broadly defined as socio-economic agglomerations of media-related activities within a certain location that are supposed to bring advantages for the actors. The rush to employ ‘cluster ideas’ has been on the forefront even though many fundamental questions are not answered yet (Martin & Sunley, 2003). The PhD project “The clustering of media in localities” (working title) (see www.mediaclusters.brussels for more information) aims to investigate the media cluster concept and create the necessary knowledge to fully grasp the phenomenon. The focus is on creating insights, that allow researchers and policy makers to fully map media clusters, distinguish different clusters, to locate them and understand the dynamics that occur within them. In order to achieve these objectives, the PhD research combines, theoretical knowledge, with a quantitative and a qualitative approach. The research uses a single-case study approach, taking Brussels and its hinterland as study object.

Martin, R., & Sunley, P. (2003). Deconstructing clusters: chaotic concept or policy panacea? Journal of Economic Geography, 3(1), 5–35.

Picard, R. G. (2009). Media Clusters and Regional Development. Uddevalla Symposium 2009 - The Geography of Innovation and Entrepreneurship.

Application Abstract:
Within recent years, the media industry has been broadly acknowledged as a key driver of economic growth and a push of governments to foster the development of media industries at local and regional levels takes place. Successful examples are Hollywood, New York, London, Berlin, Bollywood and Tokyo but also more local initiatives like media parks and creative neighbourhoods have been often studied. The most popular approach to foster media activities in localities is the concept of “media clustering”, which can be broadly defined as the agglomeration of media companies in certain places. This newly emerged focus is responsible for cities, regions, nations and scholars investing in better understanding media clusters. This is also the goal of this dissertation. The objective is to explore the dynamics within agglomerations of media companies in certain localities, to investigate the ways policy makers can influence media cluster dynamics in their regions and to understand how media clusters can be evaluated. The overall research question can be summarized to: Why does media cluster?

In order to achieve these objectives, this research uses a single-case study approach, taking Brussels and its hinterland as study object. The research implies a multidisciplinary approach and methodology. First, a literature review will expose the most-used methodological and theoretical approaches in media cluster analysis. This will be used to identify patterns within various academic contributions and explain the dynamics within media clusters. Further review of academic publications will give background to the research and create a novel typology of media clusters. Second, a quantitative approach will be established. A dataset of media institutions in Brussels and beyond (more than 20.000 institutions) will be analysed based on the findings of the literature review incorporating aspects, like contract and innovation networks, proximity measures, performance indicators, etc. Third and last, the research employs qualitative research, which enables the researcher to be closer to the media organisations and its members. The research will gain deeper understanding of media cluster dynamics through semi-structured interviews with important stakeholders of Brussels’ media clusters.

Theoretical building blocks of this dissertation are coming from different academic disciplines like economic geography, strategic management, political economics, urban studies, sociology, and organisational behaviour studies. Important approaches are the concepts of “agglomeration economies”, the idea of the “creative class” from Richard Florida and “innovation networks”.

Dissertation

Dissertation title TBC
Year of defence 2018

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