Yuliya Lakew

Yuliya Lakew

Participant in 2016
Work history 2006 - 2007 city-desk reporter at radio station "Radius -FM" (Minsk, Belarus)
Jan - Mar 2008 - UNDPI Intern (Minsk, Belarus)
2008 - 2009 International department manager at Belarusian Ice Hockey Federation (Minsk, Belarus)
2012 - until now - 20% teaching at Örebro University Department of Media and Communications
Study history 2003 - 2008 - BA in International Journalism, School of Journalism, Belarusian State University (Minsk, Belarus)

2009 - 2011 - MA in Media and Communication, Mid Sweden University (Sundsvall, Sweden)

2012 - until now - PhD researcher in media and communications at Örebro university/Jönköping university (80% pace)

Phd Projects

2016

The Role Of Media And Interpersonal Communication In Youth’s Environmental Behavior

The purpose of my thesis is to gain nuanced understanding of how individual differences condition media effects on youth’s environmental engagement over time. Two aspects of individual differences are of interest: existing attitudes towards climate change and individual’s social network. First, as existing beliefs influence the way people create meanings, climate change skepticism seems to predispose one’s environmental behavior. Drawing on the idea of the post-political condition of climate change, I argue that traditional definition of environmental skepticism overlooks an important group of people who believe in science but do not behave environmentally friendly – identified here as latent skeptics. Second, embeddedness in certain social networks can both facilitate and limit one’s behavioral choices. Therefore, incorporating the context into analysis of media effects allows for the holistic understanding of the phenomenon. As adolescents’ worldviews are in a state of flux, it makes young people the most suitable object for a longitudinal study.
The following questions will be addressed: 1) under what conditions and through what processes news consumption influences pro-environmental behavior? 2) How do these conditions differ for different types of young people? 3) What role does broader communicative context play in adolescent’s climate change attitudes? To answer these questions I will employ a person-oriented approach within quantitative methodology. Empirical material consists of five waves (2010-2015) of recent longitudinal survey data from Swedish adolescents. I also hope to contribute to bringing closer media effects and audience studies traditions.

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