- Vrije Universiteit Brussel
|Work history||• Nov. 2013 – Jun. 2014: Assisting Academic Staff (ad interim), Vrije Universiteit Brussel/SCOM
• Sep. 2014 – Sep. 2020: Assisting Academic Staff (AAP), Vrije Universiteit Brussel/SCOM. This mandate consists of writing a PhD-dissertation (60%) and teaching assistance (40%). This PhD project aims to investigate how Chinese and Belgian potential business partners overcome cultural differences and reach mutual understanding during interpersonal communication in the alliance negotiation process.
|Study history||• Master in Communication Sciences: Media, Strategic Communication and Marketing – Vrije Universiteit Brussel (VUB, 2013).
• Preparatory programme of the master in Communication Sciences: Media, Strategic Communication and Marketing – Vrije Universiteit Brussel (VUB, 2012)
• Advanced Chinese Language – Liaoning Normal University, Dalian, China (2011)
• Bachelor in Sinology (Minor Culture and History) – K.U.Leuven (KUL, 2010)
Bridging Cultural Differences in Strategic Alliance Negotiations between Chinese and Belgian Potential Business Partners: an Intercultural Communication Perspective
Differences in culture and socio-economic environment increase the complexity of strategic alliance negotiations between Chinese and Belgian potential business partners. When cultural distance is high, negotiators will encounter difficulties with assessing the intentions and goals of their counterpart. The negotiator’s behaviour is not exclusively strategic anymore, but could also have cultural explanations, or both. Hence, the foreign negotiator has to be careful in assessing whether particular behaviour refers to the cultural dimension or the strategic dimension (Faure, 1999).
|Dissertation title||Bridging Cultural Differences in Strategic Alliance Negotiations between Chinese and Belgian Potential Business Partners: an Intercultural Communication Perspective|
|Year of defence||2020|