Jolien van Keulen

Jolien van Keulen

Participant in 2016
Work history 2014-now: PhD Student/Teaching Assistant at Free University of Brussels

2013-2014: Research Executive at Omnicom Media Group

2012: Research Assistant at University of Amsterdam
Study history 2014-now: PhD Media and Communication Studies at Free University of Brussels

2010-2011: MA Media Studies at Erasmus University Rotterdam

2005-2009: BA Theatre, Film and Television Studies at Utrecht University
Publications Van Keulen, J. & Krijnen, T. (2014). The Limitations of Localization: A Cross-cultural Comparative Study of Farmer Wants a Wife. International Journal of Cultural Studies, 17(3): 277-292.

Van Keulen, J. (Forthcoming). Aesthetic Proximity: The Role of Stylistic Programme Elements in Format Localisation. VIEW Journal of European Television History and Culture.

Phd Projects


Transnationalisation of television: From structure to text

This research concerns the transnationalisation of television; more and more scholars speak of transnational television, industries and cultures in an attempt to overcome the global-local and cultural imperialism-local appropriation dichotomies that have dominated the globalisation debate (Chalaby, 2005; Dowd & Janssen, 2011; Esser, 2007; Kuipers, 2011). Transnationalisation seems to be an adequate, theoretical concept for describing current developments in television, for instance because (seemingly) global media organisations are mainly networks of nationally or regionally operating companies. Thereby, the television industry can adapt to national or regional goals, limitations or demands while content and production practices are increasingly exchanged across borders. This research focuses on the production of TV formats to explore certain characteristics of the transnationalisation of television.

The concept of transnationalisation has little empirical foundation and research often still focuses on either global or local processes, on either macrostructures or microanalyses (Esser, 2007, 2014). But what happens between transnational industry structures and finished television texts? Middle-range research, focusing on media organisations and production processes, is lacking – in general, but especially regarding transnationalisation (Bielby & Harrington, 2008; Havens, Lotz, & Tinic, 2009; Mayer, Banks, & Caldwell, 2009; Moran, 2008). This research is designed to follow the trickle-down of transnationalisation from industry structures through production practices into television programmes. Therefore it focuses on the adaptation of a transnational TV format by connected production companies in different countries. Three research objectives are formulated related to the following questions: 1) How does transnationalisation shape TV production organisations and practices? 2) How is transnationalisation mediated through production companies and producers? 3) How is a transnational production context expressed in TV programmes?

First, this research maps and analyses the organisational structures of transnational production networks. Then, the objects and manners of transnational exchange among producers are explored. These objectives are attained through the analysis of (corporate) documents and interviews with personnel. Second, using ethnographic methods, it will be examined how production companies and producers deal with this transnational context and how it shapes the production process of a specific programme. Finally, combining these analyses with textual analysis, this research explores how transnational structures and production elements form and reflect in the television text. Altogether this study provides a more empirical grounding to the conceptualisation of transnationalisation through exploring the manifestation, meaning and consequences of transnationalisation in television production.

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