
Diana Livadic
- diana.livadic@gmail.com
- University of Hamburg
- Economic and Social Sciences
Participant in | 2016 |
Work history | 06/2010-today: Research Manager, Ipsos GmbH 05/2009-05/2010: Coordinator Programme Services, MTV Networks 08/2007-02/2008: Research Analyst (intern), MTV Networks 05/2006-07/2007: Manager Marketing, StudiMedia GmbH 09/1997-10/2004: Account Manager, BBDO |
Study history | Since 03/2015: PhD Student, University of Hamburg 09/2008-10/2009: MA Applied Market and Social Research, University of Westminster London 02/2008-07/2008: Postgraduate Certificate in Marketing, University of Technology Sydney 10/2004-07/2007: BA in Media and Communication Science, University of Fribourg, Switzerland |
Phd Projects
2016 | TV in convergent media environmentsDigitalization and mobilization is changing our traditional media usage massively and particularly the area of TV and video content is facing a media (r)evolution within the convergent media environments: The innovation of devices such as smartphones and tablets, services such as Video on Demand, and global players such as YouTube and Netflix are changing the way recipients watch video content, either professionally produced or user generated. Not only that the time spend watching is increasing but also usage situations are changing: Watching TV or other video content anywhere, anytime is possible today and particularly younger users are turning away from traditional TV screens. |
Dissertation
Dissertation title | TV in convergent media environments |