Saadia Ishtiaq Nauman

Saadia Ishtiaq Nauman

Participant in 2014
Work history Employment

1)Lecturer in Media and Communication Studies at Fatima Jinnah Women University, Rawalpindi, Pakistan, from 2002 to date
2)Fourteen Years of Profession Experience in Public Sector Education.
3)Member of Study Board in Media and Communication Division in Fatima Jinnah Women University.
4)Member of Research Journal team in Fatima Jinnah Women University.
5)lecturer and Station Manager of Radio VOW (FM 96.6 MHz) in Communication Science Department in Fatima Jinnah Women University, Rawalpindi. (November 1, 2007– to date) on regular basis.
6)lecturer and Station Manager of Radio VOW (FM 96.6 MHz) in Communication Science Department in Fatima Jinnah Women University, Rawalpindi. (September 2, 2004 – November 1, 2007) on contract.
7)Worked as Assistant Program Coordinator in Program of Communication Sciences.
8)Have taught courses titled “Basic Telecommunication” and “Introduction to Communication Sciences” as visiting lecturer in the program of Communication Sciences in June 2003.
9)Teaching assistant with Dr. Mohammad Zahid in course “Telecommunication, Theory &Trend” in program of Communication Sciences from Sep 2002till Jan 2003.
10)Teaching assistant in course “Electronic System & Digital Communication “ with Dr. Shamim A. Khan(Course Coordinator of Software Engineering , FJWU) in Communication Science program and teaching assistant in course Physics –I and Mathematics –I with Dr. Farida P. Tahir (Ex-Course Coordinator of Software Engineering , FJWU) in the program of Software Engineering from Jan 2002 till Sep 2002.
Study history 1)PhD in New Media Technologies and Journalism ( in progress)2012 to date ,University of Stirling, Scotland, UK.

2)Master Degree in Public Policy on Science Technology and Innovation.SPRU, University of Sussex, England from 2010 – 2012.

3)Master Degree in Comm. Sciences, (Major in Media Technologies)Fatima Jinnah Women University, Rawalpindi, Pakistan 1999 – 2002

4)Bachelors of Science (Mathematics A & B Course and Physics) from1996 – 1998 . Govt. College for Women Madina Town, Faisalabad, Pakistan.

Phd Projects


Youth, and Convergent News Media Environment in Pakistan

My PhD research aims to address the emerging trends of young audiences in the convergent news media environment. Relying on Media Displacement theory, Uses and Gratification theory, the theory of Involvement, Selected Perception and the Media Practice Model, this study proposes that a careful revision is required before applying old theories to the young audiences of convergent media. A range of scholars have argued that the news audience is changing because of the convergence of technologies (Meikle & Young, 2013; Livingstone, 2013; McQuail, 2013; Das, 2013; Pavlickova, 2013). They argue that ‘convergent’ and ‘networked’ media platforms and media devices are offering more interactive and participation options to news readers (Livingstone, 2013). Meikle & Young (2013) believe the term ‘audience’ does not justify the title of media users in this convergent media environment and they have suggested the term ‘creative audience’. The tremendous growth in technology has provided newspaper organisation owners with multiple platform options for the distribution of news. Consequently, news audiences now have more devices and platforms than ever to access news. Almost 70% of the Pakistani population has a mobile phone and recent ICT policy suggests there are plans to subsidise smart phones in the country, which will further boost the digital environment. It is critical, as Picard (2011) has noted, for newspaper organisations to keep examining the needs of their audiences in the digital age. There is clear evidence that young readers and students are the target of news organisations when it comes to planning future news business. The news consumption patterns of young university students through these convergent devices and platforms will provide valuable data for further planning. This paper addresses three main questions. The first is ‘how the news usage patterns of Pakistani university students have been changing in the convergent media environment’? The second question is ‘how Pakistani university students are using convergent media devices and platforms especially for accessing news? The third question is ‘how these emerging news patterns are changing the business models of newspaper organisations in Pakistan. This research aims to understand the emerging practices of news seeking patterns of 1000 Pakistani university students through comprehensive surveys and in-depth focus group discussions. The findings from survey and focus group discussions shall be utilized in formulating the interview question for the executives of the newspaper organisations in order to observe the business models of Pakistani Newspaper organisations after digitization.

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