Georgina Newton

Georgina Newton

Participant in 2014
Work history Previously I have taught A-levels in a sixth form college, - Media Studies, Film Studies, and Sociology.
Alongside my teaching role I worked for the exam board, delivereing training for teachers, marking exams, moderating coursework and presenting at conferences on a variety of Media / film related topics.
I am currently undertaking my PhD and doing some part-time lecturing in the Media School at Bournemouth University.
Study history 1999 - BA (Hons) Journalism (First Class) - Leeds University
2001 - MA Women's Studies - University of West Sussex
2006 - PGCE - Post compulsory
Sept 2013 - Present - PhD in the Media School, Bournemouth University exploring the role the media plays in the socialisation process of young working class females. Focusing on representations within the media used by the participants, the perceptions and influences of this and young girls future goals / ambitions.

Phd Projects


An investigation into what role the media plays in the gender socialisation process of young working class girls.

The research proposes to examine role the media plays in the socialisation process of young working class females, with a particular focus on the media representations of women in the workplace and the post-educational goals of these young females. This seeks to question how young working class females engage with the media; how they perceive women in the workplace are represented within media texts they use; and investigate if there are any links between the media representations and their own future aims.
The research is motivated by the continuing inequality within the workplace between men and women, including evidence this segregation emerges with educational choices and develops further as choices about employment, family commitments and roles within society are made. A neo-liberal or post-feminist critique of these differences suggest individual choice, particularly when positioned against the “successful girls” narrative, highlighting the progress females have made and the implied ‘dominance’ girls have when considering exam results and educational achievements. This research will examine how far young working class girls perceive they have ‘free choices’, and seek to identify if the media plays a role in the potential options they believe they have for the future. The focus on the links with the media young working class females engage with develops from the persistence of stereotypical representations of women offered by popular culture, whereby women remain within a narrow range of roles or with traditional feminine values represented. The analysis of the media will emphasise the representation of women working outside of the home; the messages and values attached to the role of women and the occupations women are shown in. The theoretical focus of the study will be based on frameworks such as feminism, post-feminism, neo-liberalism and the concept of ‘retreatism’ (Negra 2009).
The research aims to understanding the role of the media in the development of young working class female’s ambitions. Previous research has neglected a focus on the media or the impact of social class on these goals. The focus of the study will be eleven and twelve year old females from C2, D and E socio-economic backgrounds. This will investigate the media young females engage with, what they aspire to post-education and to what extent consumption of the media can be linked to future goals. Findings will support discussions and understanding of how to bridge the gender gap and encourage young women to challenge gendered choices.

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