Eimante Zolubiene

Eimante Zolubiene

Participant in 2014
Work history I used to work in 2 public opinion and market research centers as a research assistant. The main my duties were questionnaires construction, processing, analysis of data, writing report of researches, etc. Now I work in the Lithuania Institute of Hygiene as a senior specialist. The current work tasks are also closely related to implementation of social researches, but they mainly focus on issues regarding public health.
Study history I received bachelor’s and master's degrees after studying in the Kaunas University of Technology in the field of sociology. At this moment I am studying for a PhD of sociology at the same academic institution. I am interested in media discourse analysis, especially on risk. I wrote my master’s thesis on 'risk representations in television news' applying the grounded theory. I made the visualization of the research data on the symbolic map of risks representations. It provides a systematic explanation of risks, which were represented in the analyzed television news messages. It also revealed that risks from different areas become frames for one another in some ways. You can find it on the link provided below, it’s a pity but there is just Lithuanian version. This research encouraged me to raise the other questions regarding social construction of risk in media sphere.
Link: https://www.facebook.com/IDOMIsociologija/photos/pb.355652488907.-2207520000.1396260063./10151635017928908/?type=3&theater
Also I am a beginner lecturer at my University this semester. I am giving a lectures on introduction to sociology.

Phd Projects


Social construction of risk in news media: horizontal analysis of intersecting areas of risk

The media are crucial players in the construction of, and communication about, risk (Kitzinger, 1999). It can impact perception of risk by choosing which information to present and, perhaps more importantly, how to present it. Although the field of risk reporting researches is quite abundant there is still a lack of studies analyzing discourse of risk in the holistic approach. The major part of researches focuses on framing of separate risk in mass media, for instance, health risks, ecological risks, and technological ones, etc., but it does not give the opportunity to evaluate the whole flow of information about various risks. Many risks that we are facing tend to be complex and systemic (OECD 2003) rather than simple and linear (van Asselt & Renn, 2011). My dissertation project intends to study social construction of risk in a holistic approach including a systematic analysis of different areas of risk: social, economic, political, cultural, environmental, technological, health, etc. The theoretical basis of this project is primarily rooted in such theoretical approaches as social constructionism (Berger, Luckmann 1999), discourse analysis (Foucault, 1998), framing (Entman, 1993) agenda setting (McCombs, Shaw 1972) and risk society (Beck, 1992) theories. The thesis of social amplification of risk (Kasperson et al. 1998) is also used. With references to these theoretical paradigms the meaning of risk, as socially constructed and not inherent in objects or events themselves, are analysed. The dissertation project research is going to be designed using the strategy of discourse analysis. My academic interest is to characterise the process of social construction of risk in news media. It is going to be achieved by focusing on the following questions: What structure does the risk discourse gain in mass media sphere? How does this structure change over time? Who are the main speakers presenting different kinds of risk? How does external context shape the content of risk discourse? How does the phenomenon of social amplification of risk manifest in risk discourses? The empirical material on news coverage of risk is going to be taken from different data sources including printed, broadcasted and electronic Lithuania news media. The findings are expected to offer a systematic generalization of social construction of risk in media taking wide spectrum of areas of risk into account.

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