- University of Westminster
- CAMRI, School of Media, Art and Design
|Work history||1991-1999: Feature Writer, Xinhua News Agency, Beijing, China.
2001-2005: Manager, Walt Disney Internet Group, Disney Company (China), Beijing, China.
2005-2007: Director, Digital Distributions, Warner Bros. (China) Company, Shanghai, China.
2007-2010: Founding Partner, SportsCom Beijing Consulting, Ltd., Beijing China; Contributing Journalist, SportBusiness International Magazine (London).
2010-2012: Researcher, Wind Power Intelligence Data Service, London, the U.K.; U.K. & Europe Journalist, Tecent Media (QQ.com), based in the U.K.
|Study history||1985-1989: B.A. Degree in English Literature and Language, Shandong University, China.
1989-1991: B.A. Degree in Journalism, China School of Journalism, Beijing, China.
1999-2000: M.S. Degree in Media Management, Syracuse University, NY, U.S.A.
2012-Present: MPhil/PhD in Media and Communication, University of Westminster, London, the U.K.
Who Is Afraid of Social Media: How British B2B Publishers Respond to the Impacts of Social Media?
Business-to-Business (B2B) publishing is becoming a complex media sector that is drastically different from its old profile as trade press. This research integrates perspectives from journalism and business (resource-based view) studies to analyse the response of UK B2B publishers to the impacts of social media.