Cindy Roitsch

Cindy Roitsch

  • University of Bremen
  • ZeMKI, Centre for Media, Communication and Information Research
Participant in 2013

Phd Projects


Communicative Demarcation: Comparing Patterns of Communicative Demarcation from a Media Generational Perspective

When dealing with processes of communicative demarcation and media communication, recent research often refers to the concept of media generations. Especially young people, the so-called “Digital Natives” (Prensky 2001a, 2001b), are often attributed with not being aware of their communicative demarcation (Palfrey 2001; Palfrey/Gasser 2008), or, as Sherry Turkle (2011) puts it: “[t]hese young people are among the first to grow up with an expectation of continuous connections: always on, and always on them”. In this context, this PhD-project poses the following basic questions: What does communicative demarcation mean in the context of todays “mediatized worlds”? Which forms and patterns of communicative demarcation are being articulated? Are there differences or similarities with regard to different media generations and their practices of communicative demarcation? In my PhD-project I focus on communicative demarcation as an integrated aspect of communicative practices, under which I understand the purposeful ommitance of media related communication. As a practice, communicative demarcation involves spatial, temporal and social dimensions which are articulated across a variety of media. In respect of the concept of media generations, I aim at comparing the forms and patterns of communicative demarcation based on younger and elderly people’s communicative networking. Concerning this, the empirical research is based on a sample of adolescents and young adults from 16 to 30 years old and elderly people from 60 to 79 years of age. In detail, the empirical data consists of 120 qualitative interviews which are analysed in the tradition of the Grounded Theory (Strauss/Corbin 1998). The data was collected in the research project “Mediatized Everyday Worlds and Translocal Communitization”, which is funded by the German Research Foundation‘s Priority Research Program 1505 “Mediatized Worlds” (1st and 2nd Funding Period). Hepp, Andreas/Krotz, Friedrich (2012): Mediatisierte Welten: Forschungsfelder und Beschreibungsansätze – Zur Einleitung. In: Hepp, Andreas/Krotz, Friedrich (Hrsg.): Mediatisierte Welten. Forschungsfelder und Beschreibungsansätze. Wiesbaden: VS, S. 7-23. Prensky, M. (2001a): Digital Natives, Digital Immigrants. In: On The Horizon, 9 (5), S. 1-6. Prensky, M. (2001b): Digital Natives, Digital Immigrants. In: On The Horizon, 9 (6), S. 1-6. Strauss, Anselm C./Corbin, Juliet (1998): Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. London u.a.: Sage. Turkle, Sherry (2011): Alone Together. Why We Expect More from Technology and Less from Each Other. New York: Basic Books.

Go back