Sarah Anne Ganter

Sarah Anne Ganter

Participant in 2012

Phd Projects

2012

Global, National adn Regional Interactions in the Governance of Audio-Visual Media. Exploring Media Polica Discourses, Agency and Structure in Latin America

This research project engages with the processes, actors, structures and contents of audio-visual media governance in Latin America. Audiovisual policies and their emergence in European countries have been researched in the past. Latin American examples invite a new level of analysis which includes not only national and regional, but also international influences. The work presented here aims to explore and define how media governance is shaped in this context and by whom. It explores the interactions of the global and the national in audio-visual media governance in Latin America. To what extent and in which ways do regional and national audio-visual frameworks in Latin America integrate global policy principles? Thus, the shape of audio-visual governance in Latin America in an era of digitisation shall be analysed critically by looking at specific policy cases. The policy transfer approach will be used to analyse the interfaces at global, national and regional level and to explore the power structures which underpin and guide media policy development in Latin America. The research focuses on the media policy discourses developed in the region, rather than on the implementation of regulatory decisions. Particular attention will be given to the dissemination of audio-visual media policy principles, which dominate policy discussions at global, regional and national levels. The policy transfer lens will be operationalised through the analysis of concrete policy processes. It integrates policy tracing, network and frame analysis and applies them to selected national, Latin American cases. The analysis focuses on member states of the Mercosur, a free-trade region with its own institutional policy-making bodies, similar to the institutions of the European Union. The understanding of international power relations in audio-visual media governance and of their role in this specific region of the world will be enriched through analysis of policy principle “flows”. Globalisation and regulation theories will back the use of the policy transfer lens and add to the explanation of international entanglements in audio-visual media governance in Latin America. The project presented is based on an understanding that, in times of globalisation, interactions at different governance levels gain importance within the process of policy formation. The exploration of policy processes and the unpacking of the mechanisms that shape them seek to reveal how media policy discourses are advocated, framed and directed by the different actors in the cases presented. Thus, the understanding of international entanglements in the governance of audio-visual media in Latin America and of the shifting materiality in media policy-making will be enriched.

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