Shuhan Chen

Shuhan Chen

Participant in 2015
Work history March. 2015-Present. Member of Academic Committee for IAMCR 2016, University of Leicester.
Jan. 2015-Present. Teaching Assistant.
University of Leicester.
Sept. 2014-Present. PhD student representative, University of Leicester.
Sept. 2014-Present. Main Editor of PGR Journal.
University of Leicester.
Dec. 2013- June. 2014. New Directions in Media Research Conference Committee, University of Leicester.

Main Editor of the university magazine and research assistant in China.

Different internship experience in the media, communication, and culture companies. Woke experience include: Advertisement copy writer and designer, Media seller, Sales Assistant.
Study history Jan. 2013-Present. PhD student in Mass Communication, University of Leicester, England.

Sept. 2011-Jan. 2013. Merit MA Mass Communication, Best MA Dissertation, University of Leicester, England.

Sept. 2007-Sept. 2011. Hons BA Advertising. Beijing Institute of Graphic Communication, China.

Phd Projects


Understand the ‘face’ concept through Chinese youths’ online self-presentation

Chinese ‘face’ practices are considered as the heart of Chinese culture, the intangible social norms and regulations for Chinese. Chinese people’s perception of ‘face’ is believed has great impact on their self-presentation, while Western researchers such as Goffman (1959) adopts impression management to explain people’s willingness to gain positive images from others, and this concept has been widely used to explain people’s online practices. While according to the Chinese ‘face’ concept, Chinese young people’s online practices should be more affected by different aspects of the traditional ‘face’ concept rather than only dominated by the impression management. Also, existing research believes that impression management is more suitable to be used in the individualistic Western culture, rather than in the collective Eastern culture. As the Chinese ‘face’ concept is believed to be dynamic and complicated, this research aims to understand contemporary Chinese ‘face’ concept through Chinese youths’ online practices.

Chinese ‘face’ concept and Western studies on self-presentation provide the theoretical framework for this study, which contributes to discover the relationships between traditional Chinese ‘face’ concept with the Western self-presentation studies. By adopting ethnography research methods to observe, interpret Chinese youth’s online practices, also by categorizing Chinese youths’ online practices into ‘identity’, ‘materialism’, ‘ethic’, and ‘privacy’, This research discovers that there are great similarities between Goffman’s study on impression management and traditional Chinese ‘face’ concept, also, impression management theory is not limited to explain the individualistic issues as existing research has claimed. Moreover, both impression management and the traditional Chinese ‘face’ concept do not have that much affect on Chinese youths’ online practices, instead, the new Chinese ‘face’ concept is shaping Chinese youths’ online practices.

Keywords: Chinese ‘face’ concept; Self-presentation; Online practices.

Goffman, E.(1959). The Presentation of Self in Everyday Life. New York: Anchor Books.

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