Susana de Salazar Casanova

Susana de Salazar Casanova

Participant in 2015
Work history She began her professional career in 1991, as personal assistant and after as office manager, as well as event organizer, for several private companies in the sectors of hospitality industry, vehicles’ trade, construction and public works, information technology, healthcare; she has also worked on a Mission Unit of the Ministry of Health during a year in 2003.
Since 2005, she is a Professional Trainer officially certified by Instituto de Emprego e Formação Profissional (Portugal) and by the International Board of Certified Trainers. Provides training in Cross-Cultural Communication, Intercultural Communication, Protocol, Business Etiquette, Executive and Professional Image, Events Services, as well as Etiquette for Personal Assistants.
Within the scope of her seminars, she travels regularly – she conducted trainings in Angola, Brazil and Lebanon. She also had trainees from all the Portuguese-speaking countries and also from several European and South American countries.
At Universidade Europeia | Laureate International Universities, she lectures, position as Teaching Assistant, in several BA Courses and, additionally, Protocol in a Post-Graduation, since 2007. Since September 2014 she the Scientific Coordinator for Professional Skills area and the Coordinator for the undergraduate course in Secretariat. From June 2012 until August 2014, she was the Executive Coordinator for the Secretarial and Business Communication BA.
Since 2005 she also does Consultancy for several companies as a Business Protocol and Secretariat & Business Counselling Expert.
Study history Actually, she is a Ph.D Candidate in Science Communication, at ISCTE-IUL, in Lisbon – and the research areas are Intercultural and Cross Cultural Communication.
In 2013 she got a diploma in Advanced Studies in Communication by ISCTE–IUL (Lisbon, Portugal).
Also for professional improvement and acquisition of different perspectives in her areas of interest, she has also participated in several training seminars in Madrid, Pontevedra, Berlin, Barcelona and Brussels.
In 2003 she has proceed studies with a second Post-Graduation in Image, Protocol and Events Services at ISLA-Lisboa (now Universidade Europeia | Laureate International Universities). In 2014 she achieved an International Degree in Protocol and Events Services (Post-Graduation) at Escuela Internacional de Protocolo (Madrid, Spain).
In 2010 finished an International Master in Events Management, Protocol, Ceremonial and Institutional Relations, at Universidad Camilo José Cela (Madrid, Spain) in a partnership with Escuela Internacional de Protocolo (Madrid, Spain).
In 2002 got her first Post-Graduation in Business Consultancy at ISLA-Lisboa (now Universidade Europeia | Laureate International Universities), which contributed decisively to a new option in her professional and academic life.
In 1996 graduated in Modern Languages and Literatures – Portuguese and English Studies, at Universidade Autónoma de Lisboa (Lisbon, Portugal).
Publications Papers in periodics with scientific refereeing
Casanova, Susana de Salazar; Miranda, Sandra. 2015. “Novas competências para o Secretariado Contemporâneo”, X International Training Congress for Personal Assistants (Congress Proceedings publication ISBN 978-989-97876-4-3, pp. 33-51).
Casanova, Susana de Salazar; Miranda, Sandra. 2015. “Intercultural management and communication: essential tools in today's global market for managers and organizations”, The International Journal of Diverse Identities, Common Ground Publishing. (Scopus; published).
Papers in periodics without scientific refereeing
Casanova, Susana de Salazar; Miranda, Sandra. 2015. “A existência de vigilância por parte dos empregadores restringe a liberdade dos utilizadores nas redes sociais”, First International Meeting of Industrial Sociology, Sociology of Organizations and Work - Work, Social Change and Economic Dynamics: Challenges for Contemporary Societies (Congress Proceedings of the First ISSOW, 2015, pp. 618-633).
Rosado, David; Casanova, Susana de Salazar. 2015. “Identidade, competências distintivas e comunicação intercultural num contexto global: os novos desafios de liderança nas organizações”, Proelium Scientific Magazine, Number 8 (serie VII), Academia Militar, pages 209-230. ISSN: 1645-8826.
Casanova, Susana de Salazar; Miranda, Sandra. 2014. “A importância das competências de gestão intercultural no perfil do novo gestor global”, CONFIRBERCOM, II Congresso Mundial de Comunicação Ibero Americana – Os desafios da Internacionalização (Congress Proceedings ISBN: 978-989-8600-29-5, pages 3727-3735).
Casanova, Susana de Salazar; Miranda, Sandra. 2014. “Competências comunicacionais e interculturais: ferramentas essenciais para as organizações e para o gestor global”, Comunicação Global, Cultura e Tecnologia (Congress Proceedings), pages 1057-1061. ISBN: 978-989-20-3877-3.
Books or Editions
Co-author of a book focused on International Business Etiquette (finished and in revision for publication in Summer 2015).
Since 2014 she is Associate Editor for The International Journal of Diverse Identities (Common Ground Publishing, USA).
Reviewer and member of the Scientific Committee X International Congress of Secretaries and Assistants (Conselho Profissional de Secretariado 2015 (Porto, Portugal)).
Member of the Scientific Committee of the IX International Congress of Secretaries and Assistants 2014 (Conselho Profissional de Secretariado (Porto, Portugal)).
Press articles
Since 2009 until present date: co-author of the “Protocol Office” for Event.Point (Portuguese events magazine, quarterly publication).
From April 2010 until July 2014: co-author of a bimensal article on business etiquette for Sábado online magazine (

Phd Projects


Intercultural management and communication: essential tools in today’s global market for managers and organizations

In the last decades, managers in Portugal have been dealing with the increasingly important need to internationalize their organizations, largely due to the impact that the global crisis has had on a small economy. As a consequence, we witnessed a large increase in foreign investment and trade made by the Portuguese industry towards finding global clients and partners worldwide. But cultural differences have proved to be a challenge difficult to overcome, and have taken significant impacts to the people and companies involved.
Furthermore, it has thus become imperative that Portuguese managers explore new markets to promote their products and services in other countries. These facts have contributed to the raise of a new manager profile. The focus of this research will be on three types of managers: top managers, middle managers and first line managers. In addition to their daily routines, these global managers have to face adversity and several cultural challenges while undertaking an international negotiation; they are faced with the need to develop critical cultural skills to be able to negotiate.
This Ph.D project addresses why acquiring intercultural competences is important and how they help the efforts of the Portuguese industry. Specifically, how intercultural skills can help the negotiation processes, placing this analysis in the context of Portuguese culture and industry. It also addresses the challenges of the theoretical articulation between management, leadership skills and communication, essential tools for the success of an international negotiation process and will establish that intercultural management skills are fundamental for this new type of global manager, which has to interact with diverse cultures. Such skills highly benefit the new global manager’s professional and organizational performance and are key for the success of their business relations.
We will perform several exploratory interviews with top managers that have been doing business in the last five years worldwide. In those interviews we will obtain data to answer the main question: what is the profile of the global manager attached to leadership skills and intercultural communication that is adequate to meet the emerging challenges of the new globalization? This data with also assist in developing questions and designing the survey that will be used to validate the initial research question. The goal is to demonstrate that acquisition of intercultural skills benefits these managers and makes their lives – and tasks – easier.


Dissertation title Competências de comunicação intercultural essenciais para gestores portugueses enquanto atores na esfera internacional
Year of defence 2017 (expected)

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