Simona Venditti

Simona Venditti

Participant in 2015
Work history 2014 - 2015_Teaching Assistant, School of Design, Politecnico di Milano. Course: Final Synthesis Design Studio in Communication Design (MSc), Milan, Italy.

2013 - 2014_Teaching Assistant, School of Design, Politecnico di Milano. Course: Final Synthesis Design Studio in Communication Design (MSc), Milan, Italy.

2013/03 - 2013/09_Graphic Designer. Studio GlueGlue, Pavia, Italy (

2012/03 - 2013/09_Community Host. Impact Hub, Milan, Italy (

2011/03 - 2011/07_Design Intern. Edenspiekermann, Amsterdam, The Netherlands. Erasmus Placement Program (

2010/11 - 2011/03_Lab Photo Assistant. Lab.Foto - Politecnico di Milano, Milan, Italy.
Study history 2013/11 - Now_PhD Student. Design Department, Politecnico di Milano, Milan, Italy.

2009 - 2013_MSc in Communication Design. School of Design, Politecnico di Milano, Milan, Italy.

2006 - 2009_BA in Industrial Design. School of Design, Politecnico di Milano, Milan, Italy.

2001-2006_Scientific High School graduation qualification. Liceo scientifico statale Niccolò Copernico, Pavia, Italy.
Publications Magazines/Journals
• Venditti, S. (2013). “Visioni di una utopia moderna: Smart Cities e le immagini della città del futuro”, in Revista Convergencias [Online]
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Book Chapter
• Venditti, S. (2013). “Le nuove utopie. Narrazioni digitali sul futuro delle città: Expo2015 e altre”, In D. Pinardi, M. Matrone (ed.). Narrativa d’impresa. Per essere ed essere visti. Milano: FrancoAngeli. ISBN: 9788820440695

Conference Proceedings
• Anzoise, V., Piredda, F., Venditti, S. (2014). ‘Design Narratives and Social Narratives for Community Empowerment’. V Convegno STS Italia - A Matter of Design, Politecnico di Milano. June, 12-14 2014.
ISBN: 978-90-78146-05-6
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• Ciancia, M., Piredda, F., Venditti, S. (2014). ‘Shaping and Sharing Imagination. Designers and the transformative power of stories’. Interactive Narratives, New Media and Social Engagement International Conference, Victoria College, University of Toronto, Canada. October, 24-25 2014. ISBN: 978-0-9939520-0-5
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• Poshar, A.,Venditti, S. "Mediatizing Activism as a Creative Act: Social Media and the Ice Bucket Challenge
Case". CUMULUS Milan 2015 Conference - The Virtuous Circle, Politecnico di Milano. June, 3-7, 2015

Conference Talks
• Venditti, S. (2014). ‘The Modern Utopia. Smart Cities and Other Images of the Future’. Memories of the Future Conference, University of the Arts and Institute of Modern Languages Research, School of Advanced Study, University of London. May, 2-3 2014

• Venditti, S., “Great Stories come from Crisis”. Learn Do Share Paris Book Sprint, Paris [online]

Phd Projects


Digital Storytelling for Community Engagement

New digital media have deeply changed people’s media habits, transforming them from passive consumers to active producers of contents. Social Media and Web 2.0 applications have modified the paradigm of producer-audience: from one-to-many to many-to-many, as people are creating different kind of content and are sharing it on the Internet and social media, blurring the boundaries between producers and audience. In this context, the term ‘Digital Storytelling’ refers to the creative practice by “ordinary people” (i.e. amateurs) to tell their own stories using digital tools and languages, and to share them through digital media.
This research analyses Digital Storytelling from the perspective of the Design domain and focuses on the process of engagement of people of a community through storytelling, in which the final output – digital stories as media content – cannot be considered as an effective communication product: it gains its value for those who participate in the creation process, but it lacks of coherence and autonomy as strategic communication product. The core hypothesis, is that a design approach to digital storytelling, could contribute in adding value and meaning to community digital stories, focusing on both the co-creative process of content production and the narrative quality of the final product, helping ordinary stories emerge from the amateur dimension and disseminating worthy contents in the new media.
Reflecting on this critical issue, this research focuses on two fundamental questions: 1) What is the relationship between the co-creative dimension of digital story-making processes and the quality of the derived products? 2) How design could contribute in facilitating co-creative story production processes?
Mainly involving the local community of a suburban area of the city of Milan in Italy, this research finds its place in the area of research through design, in which the design of tools, processes and methods for digital storytelling are tested, adapted and modified step by step during the research process. Considering both the theoretical and applied levels, the methodology is based on different research strategies: a first phase is based on literature review and the analysis of the two pioneer case studies in the field of Digital Storytelling, together with a map of best practices for digital storytelling projects, which aims at exploring how participatory creative processes have been elaborated into autonomous digital projects. The following phase draws on the strategy of participatory action-research for the definition of a designer-facilitated process for digital storytelling, which includes a set of tools and co-design practices. The participatory action research project builds upon the idea of experimenting tools and practices for co-designing digital stories with both designers and non-designers, working communication design students and members of the local community of citizens.
The main expected result for this research can be considered the analysis of both the content of stories and a designer-facilitated process of story-making, which could be useful in order to articulate some guidelines for new and innovative digital media products, which are giving value to community creativity and considering people as both authors and characters of fictional stories based on reality.

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