- Technical University of Dortmund
- Erich-Brost Institute
|Work history||Research and Teaching assistant at University of Macau from September 2011 to May 2013.|
|Study history||Beijing Normal University, Communication Studies , 2007 Bachelor of Arts
University of Macau, Communication and New Media, 2013 Master of Arts
Technical University of Dortmund, Journalism Studies, PHD candidate, continued
China’s public diplomacy through media strategy in Africa: how to cultivate a positive national image by exerting inter-media agenda setting effect on African reportage about China’s engagement in Africa
China is becoming a prominent player on the African continent. China’s engagement in Africa has elicited much scholarly and journalistic attention. However, China’s involvement is far from neutral and triggers intensive controversy. Whether China is a foe or friend, imperialist or ally and what political implications mean for some authoritarian African countries is facilitated to discuss by media around the world. In order to disseminate a positive image of China, broadcast a mutual beneficial relationship and advance new ways of looking at Africa, the Chinese government has decided to employ mediated public diplomacy to win hearts and minds on the continent, which is achieved through China’s noticeable presence in African media sphere. Several state-owned Chinese media have established branches in Africa. Rely on abundant fund and firm support from the government, Chinese media organizations devote themselves to becoming the primary information source providers of the African media. Many scholars concern that the news produced by China are not trustworthy and Chinese media expansion in Africa will eventually encroach the hard-earned media freedom of African countries.