Dina Vozab

Dina Vozab

Participant in 2015
Work history Research and teaching assistant at the Department of Journalism and Center for Media and Communication Research, at the Faculty of Political Science, University of Zagreb

Assisting at the research project „Media culture in contemporary Croatia: media pluralism and media policy“.
Teaching at the undergraduate level (Introduction to media systems) and graduate level (Theories of mass communication).

Worked on research projects:
(2014-...) Cross national Q analysis of news consumption, COST Action ISO906 "Transforming Audiences, Transforming Societies"
(2014) Media audiences: new media habits and participation, University of Zagreb
(2013-2014) European media audiences, COST Action ISO906 "Transforming Audiences, Transforming Societies"
(2013) Media audiences and content of non-profit media in Croatia, Croatian National Foundation for Civil Society Development
(2012-2013) Study on Area J of the Beijing Platform for Action: Women and the Media in the European Union
The European Institute for Gender Equality
Study history Doctoral student of Political Science, Faculty of Political Science, University of Zagreb (December 2012-...)

MA in Sociology, Faculty of Humanities and Social Sciences, University of Zagreb (2004-2010)
Publications Peruško, Z., Vozab, D. (forthcoming) The field of communication in Croatia: toward a comparative history of communication studies in Central and Eastern Europe, in Simonson, P. Park, D.W. (eds) New Histories of Communication Study, Routledge

Peruško, Z., Vozab, D., Čuvalo, A. (2015) Digital mediascapes, institutional frameworks, and audience practices across Europe, International Journal
of Communication, special issue about “Audiences across Europe” project

Vozab, D. (2014) Disaffected citizens in Croatia: Analysis of socio-demographic and media use influences on political participation, Central European Journal of Communication, 2

Peruško, Z., Vozab, D. (2014) Povijest komunikacijskih i medijskih studija u Hrvatskoj: Politička misao u komparativnoj perspektivi (History of communication and media studies in Croatian Political Science Review in comparative perspective), Politička misao, 51/1, str. 133-170.

Peruško, Z., Vozab, D., Čuvalo, A., (2013) Audiences as a Source of Agency in Media Systems: Post-socialist Europe in Comparative Perspective, Medialni studia(1801-9978) 14, 2; 137-154

Vozab, D. (2012) Communication models of civil society organizations in Croatia, Observatorio, special issue „Networked belonging and networks of belonging“

Phd Projects


Media audiences and democracy in Croatia: social stratification as a predictor of media use and its role for political participation

Political communication in new democracies has mostly made research within normative assumptions of democratization theory (Voltmer, 2006) and is criticized for simply copying research agendas from more developed democracies (Barnhust, 2011).In this PhD project, I plan to use mainstream political communication concepts, media malaise and virtuous circle, in a post-socialist setting, new EU member state Croatia. However, I plan to critically reflect on the theoretical model. The media malaise and virtuous circle should be revised for the contemporary media environment by employing non-mediacentric view or user centred approaches (like media repertoires ,in Hasebrink and Domeyer, 2012). I would analyse the effects of media use on political participation in the interaction with the position an audience member takes in the complex social structure. With every technological innovation that reshapes the media market, social stratification remains, and class, gender or age influence media reception (Livingstone, Couldry, Markham, 2007: 25). Social stratification of media use will be analysed using Bourdieu's concepts of capital and habitus, which are seen as useful to address cross-media use in contemporary media environment and „systematically describe the interrelation between the individual's media use and his/her societal position in a structured society“ (Weiss, 2000/2001, in Hasebrink and Domeyer, 2012: 763).
Following Prior (2007) who found widening information gaps in "high choice" environments , I expect there will be significant differences in information repertoires between users depending on their socio-demographic traits and acquired economic, cultural and social capital. Cultural capital as an element of competence is expected to be one of the strongest predictors of differences in media repertoires. If cultural capital is missing, media repertoires would have negative correlation to political engagement, following the media malaise theory. In the case of acquired higher cultural capital, media repertoires should act as a certain “extension” of cultural capital in Bourdieu’s sense and would enable the “virtuous circle".
Research will be made through combination of quantitative and qualitative methods in explanatory sequential mixed methods design (Creswell, Plano Clark, 2011: 82). Quantitative analysis is based on data gained from the representative survey performed in 2014. Semi-structured interviews with selected respondents from the subsample of survey respondents will follow up to complement and give more detail to survey results, but priority will be given to the quantitative part of the research. In the qualitative phase of the research, “active” and “disaffected” citizens will be analyzed to better understand implications of differences in media use for political participation.


Dissertation title Media audiences and democracy in Croatia: social stratification as a predictor of media use and its role for political participation

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