Patrick Readshaw

Patrick Readshaw

Participant in 2015
Work history April 2013 – September 2013: Cancer Research UK
Data Analyst
Involved in collating and assessing various papers on a weekly basis to re-evaluate the accuracy of online risk factors pages as well as generate monthly Cancer Stats reports to be distributed online.

October 2007 – April 2013: Cartridge UK Witney
Assistant Manager (Part-time)
Involved in the day to day running of the business, whilst providing quality customer service and care. Running the shop as interim manager for several weeks whilst the manager is away, thus dealing with the responsibility of organizing customer orders and deliveries, managing another staff member and carrying out deliveries to business customers.

2005 – 2007: The Lord Kitchener
Barman (Part-time)
Regularly maintained both the bar and dining customers along with planning and coordinating large celebrations such as New Years Eve.

2003 – 2005: The Mid-Counties Co-operative
Sales Assistant (Part-Time)
Primarily till work in direct contact with customers as part of a large team.
Study history 2011-2012: MSc in Social and Applied Psychology: University of Kent: Merit

2008-2011: BSc in Psychology: Canterbury Christ Church University: 2:1 with honours

2006-2008: A Levels in History, English Literature and Psychology: The Henry Box School: B.B,C

2004-2006: GCSEx13: Carterton Community College: A-C

Phd Projects


Exploring the role of social media in the dissemination of news regarding civil actions in the UK and how it can influence feelings of empowerment and political activism.

Social media is rapidly becoming one of our main sources of information regarding current affairs and social issues. However, this information is not free from interpretation and the way agenda setting news organisations present social events such as protests can have a significant effect on people’s understanding of the events covered and the role of the individual within the democratic system (van Dijk, 1995). Existing discussions have focused on the growing usage of social media and how this in turn affects traditional media platforms and outlets (Papacharissi, 2010), and its role as a tool for organising civic activities such as debates and protests. By utilising a three tiered design incorporating both quantitative (Content analysis and questionnaires) and qualitative (IPA interviews) methods this project addresses the relationship between user uploaded stories, those regulated by mainstream news organisations and civic engagement. The population targeted within this project was that of British Nationals aged 18-25 due to their associated political apathy (Armstrong, 2005). The project focuses on the role of agenda setting news organisations such as the “BBC” and “The Times” due to the perception within the academic forum that these still remain the primary agenda setting platforms (Fuchs & Pfetsch, 1996; Walgrave & Van Aelst, 2006) and the topics covered by these organisations are still considered to be integral in formulating public priorities (Cohen, 1963; McCombs &Shaw, 1972). Further justification for the target population is in relation to their adoption of digital media forums and the correlation between this adoption and the appearance of positive behaviours associated with political engagement in a number of areas (Bakker & de Vreese, 2011). Furthermore, specified internet use can be used to generate a model predicting social capital in those under 35 (Shah, Kwak & Holbert, 2001), highlighting its potential importance in generating in the reduction of apathy in the population identified previews. Findings thus far have been indicative of those demonstrated by Levy and Rickard (1982) in that exposure to news stories associated with traditional news organisation facilitate a level of apathy with the audience, which is correlated with a distinct mistrust of both the news organisation’s coverage of an event and the politicians responsible for various national initiatives.

Go back