Linda Lotina

Linda Lotina

Participant in 2014
Work history "2010 – till now
University of Tartu, Faculty of Social Science and Education, Media and Communication doctoral studies

2005 – 2007
Vidzeme University of Applied Sciences,
Department of Tourism organization and Management, Professional master degree in business management

2001 – 2003
Latvian Academy of Culture, Master degree in Arts

1996 – 2000
Vidzeme University of Applied Sciences, Department of politology, professional qualification of politologist
"
Study history "2010 – till now
University of Tartu, Faculty of Social Science and Education, Media and Communication doctoral studies

2005 – 2007
Vidzeme University of Applied Sciences,
Department of Tourism organization and Management, Professional master degree in business management

2001 – 2003
Latvian Academy of Culture, Master degree in Arts

1996 – 2000
Vidzeme University of Applied Sciences, Department of politology, professional qualification of politologist
"

Phd Projects

2014

Developing Museum Participation Through Digital Media

PhD thesis aims to put into practice currently silent debate on participation in Latvian museums and focuses to different audience engagement modes in Latvian museums both online and on-site. The development of alternative sources of entertainment, learning and dialogue increases the need to pay attention to the role of visitors and their needs in authoritative cultural institutions. The research explores modes of engagement activities, museum communication and relationship with audience regarding such significant aspects of participation as power sharing, collective expertise etc. The study also considers broader economical, political and cultural factors, including post-post Soviet society influences as it potentially effects the level of participation in cultural institutions. The Thesis relays on data coming from semi-structured qualitative interviews reflecting the plurality of Latvian museum professionals’ opinions, structured interviews with visitors of national museums in Estonia and Latvia and social media content monitoring of Estonian and Latvian museums. PhD thesis mostly focuses to the practice of Latvian museums; however the data from Estonian museums allows considering comparative aspects. Preliminary results of research enable to draw conclusions regarding the nature of engagement in museums in both offline and online environments. Latvian museums display a range of participatory projects in collaboration with specific target groups and individual professionals holding expertise the museum needs and recognise their investments no matter if it is a local, regional or national museum. In all studied institutions collective expertise produced by general audience is welcomed, however, museums have not yet developed system to use all potential of general audience even if they display positive attitude towards collective expertise. The findings of research admit the role of the personal attitude of museums` specialists towards participatory projects is not less important as much debated structure of museum institution. The online participatory activities among Latvian museums reveal how museums manage to reach a balance between participation and marketing paradigms. On the one hand, they strive to provide learning for their audience, introduce and share values and on the other hand to promote their product. The empirical data allow arguing that the amount and quality of online participatory activities do not always correspond to on-site participatory activities, and that a limited amount of online engagement does not mean that the museum is not encouraging participation at all. It follows that both online and on-site audience engagement activities should not be analysed separately, even more because not all museums have the opportunity to be active in online channels for objective reasons.

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